Lucas Jacob is the Director of Writing, Communication, and Media Literacy at La Jolla Country Day School, in San Diego, California, USA. For over 25 years, he has worked as a teacher, administrator, and advisor in PK-12 schools across the United States, as well as in Budapest, Hungary, where he served as a Fulbright Fellow. His writings have appeared in 70+ literary, academic and trade journals and anthologies. Media literacy became a central part of his career when he taught his first middle- and high-school courses in pop culture/mass media semiotics in the 1990s. Lucas is also a Co-Editor for the Journal of Media Literacy Education (JMLE).