Kent Rees is the General Manager at Pivot, Participant Media’s new cable network that launched on August 1, 2013. He was recently promoted from Executive Vice President, Marketing, Scheduling, Operations, and Acquisitions.
Kent brings to Participant and Pivot more than 15 years of creative and marketing experience in television and digital platforms. Most recently, he was Executive Vice President of Marketing at Bedrocket Media Ventures, working on three “Made For Web” channel launches for YouTube. Prior to that, he was Executive Vice President of Marketing for Current TV, where he spearheaded the strategy and creative approach behind the launch of Countdown with Keith Olbermann, which premiered in June 2011 to record ratings. In addition to overseeing Current’s on-air promotion and brand personality, Kent supervised the ad sales marketing team and helped manage Current’s on-going transition from Los Angeles to New York.
Before Current, Kent worked at IFC TV, where he started in 2004 as Creative Director Senior and worked his way up to the position of Vice President of Marketing. There, he oversaw the IFC brand across all platforms and was the chief architect behind IFC’s “Always On. Slightly Off” rebranding in 2010. Kent also drove successful launch campaigns for such IFC shows as The Onion News Network, Portlandia, The Whitest Kids U’Know, The Henry Rollins Show and The Independent Spirit Awards, working with strategic partners that included Foursquare, SXSW, Urban Outfitters, Jones Soda, Delta Airlines and Zipcar.
Before joining IFC, Kent was involved with creating and producing on-air promotional launches for ABC’s The Bachelor and The Bachelorette as well as VH1 Behind the Music, Pop Up Video, VH1 Divas, and VH1 Rock and Roll Hall of Fame, among others.
Kent, who earned his BFA from New York University’s Tisch School for the Arts’ film and television production department, guest teaches at Temple University, NYU and Columbia. Kent is a Promax BDA board member and sits on the 2016 Board of Directors for the National Association for Media Literacy Education.