Gonca Latif-Schmitt is the Treasure of the Board of Directors of the National Association for Media Literacy Education. Gonca is a Managing Director within Citi’s Treasury and Trade Services at Citi based in New York. Gonca is on the Treasury and Trade Solutions Executive Committee as the Global Head of Commercial Cards. In this role Gonca provides leadership to a global and cross functional team of 1500+ professionals across Sales, Product Management, Client Delivery and Technology. As the Global Head of Commercial Cards, Gonca develops the strategic direction for the business as well as provides operational oversight for a global business spanning over 100 countries.
Gonca has been with Citi for 23 years. Prior to her current appointment, she was the North America Business Head of Commercial Card responsible for Citi’s end to end NA card business as well as management of NA headquartered clients programs globally. Prior to her role in Commercial Cards, Gonca was responsible for Development Organizations and Embassy Banking segment within the North America Public Sector Group. Her team primarily focused on managing a global portfolio of solutions that leverage Citi’s 100+ country footprint. She worked closely to develop financial solutions to support these clients as they deliver humanitarian aid in development markets globally. In the early part of her career, her focus had been on managing client relationships across several verticals to include industrials, media, broker/dealer, mutual funds and public sector.
Gonca holds a BA from New York University. She lives in Manhattan with her husband and two daughters.