National Association for Media Literacy Education

Teaching Argument & Persuasion With Campaign Ads

Teaching Argument & Persuasion With Campaign Ads

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As the 2016 Presidential Campaign heats up, media literacy expert and NAMLE veteran Frank W. Baker brings the political races to the classroom with standards-based activities to help students understand the persuasive power of plentiful and often misleading political ads.

Resource submitted by Frank W. Baker

Frank W. Baker, author of Political Campaigns & Political Advertisements: A Media Literacy Guide, has conducted hundreds of workshops for teachers and students around the United States. He helped write teaching standards for both English Language Arts and Visual/Performing Arts in his home state of South Carolina. He serves as a consultant to the Writing Improvement Network and to the Academy of Motion Picture Arts & Sciences. He maintains The Media Literacy Clearinghouse ( He tweets about media and media issues @fbaker.