Ideas for Teaching Media Literacy With TV Commercials

Resource Link:

http://www.middleweb.com/25436/tie-tv-advertising-to-media-literacy-lessons/

Description:

Knowing how TV shows are funded can help students understand what is available to view. Advertising Age recently unveiled its annual Prime Time Ad Costs for 2015-2016. Media literacy expert Frank W. Baker links to sources of advertising data and suggests activities to build student savvy about the genres that fill their screens.

Top10-shows-advert

Resource Submitted by Frank W. Baker

Frank W. Baker is a media literacy education consultant and the author of three books, including Media Literacy in the K-12 Classroom (ISTE, 2012). He contributed two chapters to Mastering Media Literacy (Solution Tree, 2014). He is a recipient of the National Telemedia Council‘s annual Jessie McCanse Award given for individual contributions to the field of media literacy over at least 10 years. Follow him on Twitter @fbaker and visit his resource-rich website Media Literacy Clearinghouse.

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