New Media Brand Alphabet Game

Resource Link:


Many media educators recall Heidi Cody’s original brand alphabet art work ( and some of you may have even used it with teachers or students. It challenges viewers to identify a brand name based only on one letter from the brand’s name.

I have revised the “game” using letters from new media and technology brands. I hope you might consider using it with educators, students and/or others.


Resource submitted by Frank W. Baker

Frank W. Baker is a frequent presenter of media literacy at schools, districts and conferences. He is the author of three books, including Media Literacy In the K-12 Classroom (ISTE, 2012). He contributed two chapters to Mastering Media Literacy (Solution Tree, 2014). In November 2013, Frank was a co-recipient of the National Telemedia Council‘s annual Jessie McCanse Award given for individual contributions to the field of media literacy over at least 10 years. Follow him on Twitter @fbaker.

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