Marketplace Feature: Mediactive by Dan Gillmor

We’re in an age of information overload, and too much of what we watch, hear and read is mistaken, deceitful or even dangerous. Yet you and I can take control and make media serve us — all of us — by being active consumers and participants. Here’s how. (Published under a Creative Commons license).

“It’s all true – at least to someone. And that’s the problem in a hypermediated world where everyone and anyone can represent his own reality. Gillmor attacks the problem of representation and reality head on, demanding we become media-active users of our emerging media, instead of passive consumers. If this book doesn’t get you out of Facebook and back on the real Internet, nothing will.”
Douglas Rushkoff, author of Program or Be Programmed: Ten Commands for a Digital Age

More about the author: Dan Gillmor has a deep background in media and journalism. A longtime newspaper columnist and author of We the Media: Grassroots Journalism by the People, for the People. Dan has been a founder, investor and advisor in new-media companies. He’s currently director of the Knight Center for Digital Media Entrepreneurship at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. Dan is also a columnist for, writing about technology and media.
Follow him on Twitter @dangillmor

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