CML: 21st Century Educational Materials Tested and Now Available

Center for Media Literacy (CML) LogoThe Center for Media Literacy (CML) is pleased and proud to announce the relaunch of its comprehensive website,, as well as to introduce new educational resources contained in the CML MediaLit Kit™, all based on its research-based framework called Questions/TIPS (Q/TIPS).

“CML has heard the call for educational materials suitable for the 21st century,” said Tessa Jolls, CML’s President and CEO. “and what’s more, we anticipated that call by designing, piloting and implementing educational resources that meet today’s teacher and student needs. We are confident that media literacy works as both a way for students to acquire content knowledge and as a health intervention strategy; our research and implementation experience support using media literacy in the classroom as a way to teach a methodology for critical thinking that can be applied to any media message using any technology.”

New additions to the CML MediaLit Kit include:

  1. Beyond Blame: Challenging Violence in the Media, Middle School Unit. Meeting the new Common Core Standards for English/Language Arts, as well as national technology and health standards, this 10-lesson curriculum is research based and has already been piloted in seven school districts. A thorough educators guide, a powerpoint presentation for professional development, and a DVD containing video clips and all other curricular materials are included in the package.
  2. Media Literacy: A System for Change. Designed for curriculum developers and classroom teachers, this three-part package includes a professional development powerpoint which provides an excellent introduction to the foundations of media literacy (reviewing CML’s Five Core Concepts and Five Key Questions of media literacy), as well as an e-book providing an overview of how 21st century curricula differs. Additionally, a complete toolkit is provided, allowing for the construction of lessons that take a media literacy approach in addressing any type of media content. This systematic method provides teachers with fundamental ideas that they can develop more broadly or use as-is.
  3. New white papers, cases and commentary on media literacy education at the policy level as well as the school level. These materials are a reflection of CML’s recent work and experience in the field. Historical documents tracing early roots of the media literacy field also remain on the site.

“As media literacy grows world-wide, our website is now positioned to grow with the field and to contribute to it,” Jolls said. For further information, please visit

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