This is a useful tool for helping students learn about media effects studies through hands-on experience. It helps if they have read a bit about such studies first. They work in five groups, and each group is given a description of a hypothetical relationship to study (Activity PDF). The directions (Prompt PPTX) are to define the problem, isolate what it is they’re going to study, define their hypothetical sample, and explain how they will measure the results.
Tag: "Tina Peterson"
This is a great writing assignment for a college-level class in a spring semester. Students watch news reports of the State of the Union address from two media outlets – one conservative, one liberal. They analyze the rhetoric used, and compare the two accounts. My students in the past became really engaged in this assignment, and said they never realized how biased some ‘news’ media are.
In this written assignment, students analyze an advertisement using some of the key questions of media literacy. They also identify the target audience for the ad, and consider the cultural values the ad communicates.
The National Association for Media Literacy Education (NAMLE) announces the results of its recent election for the Board of Directors for the 2012-2014 term. Reflecting the growing reach of media literacy across multiple disciplines, the 15-member board now includes representatives from higher education, independent media, after school programs, media production, organizational communications, research and public […]