The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth by Joseph Turow ($11.43 + free shipping). The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru [...]
This free online curriculum kit from Project Look Sharp provides teachers, college faculty and community educators with the materials needed to engage students in a dynamic and constructivist process of learning how sustainability has been presented in the media with a particular focus on issues related to food, water and agriculture.
As Holiday 2012 approaches, parents and educators have another one of those “teachable moments.” Using toy commercials in the classroom (or at home) is a great way to jump-start media literacy.
In 1990, HBO, in a collaboration with Consumer Reports Television, aired the first of three half-hour specials about children and advertising. The programs pulled back the curtain on many of the techniques and tricks used in TV commercials. Since the programs were clearly teaching “media literacy,” they became popular with teachers and media educators alike.
An essay on the constructed nature of Campaign 2012 political ads, with background, links to an Obama ad, deconstruction of same, and recommendations for teacher/educators.
The LAMPlatoon Wants YOU! This LAMPlit resource guide takes you through the process of breaking a commercial and joining The LAMPlatoon. Learn how to choose an ad for your video, understand the basics of advertising literacy, get tips for video editing and much more.
MLE resources submitted by NAMLE Members. View the resources, or submit a resource.
