The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth by Joseph Turow ($11.43 + free shipping). The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru [...]
As Holiday 2012 approaches, parents and educators have another one of those “teachable moments.” Using toy commercials in the classroom (or at home) is a great way to jump-start media literacy.
The LAMPlatoon Wants YOU! This LAMPlit resource guide takes you through the process of breaking a commercial and joining The LAMPlatoon. Learn how to choose an ad for your video, understand the basics of advertising literacy, get tips for video editing and much more.