NAMLE's Core Principles


The Journal of Media Literacy Education


Our National Conferences


Become a Member or Renew

Visit NAMLE's Online Marketplace


TeachMediaLiteracy.org
: save money and support NAMLE at the same time!

Featured Item:

 

Detecting Bull:
How to Identify Bias and Junk Journalism

Teach news literacy with this unique CD Rom chock full of practical classroom activities. .

Read all about it

 

 FLASH!  THE LATEST NEWS FROM NAMLE


Read the most recent news in the NAMLE UPDATE Newsletter.

Frontline Launches "Digital Nation"

NAMLE is proud to be an outreach partner with FRONTLINE's latest offering, Digital Nation, a new, open source PBS project that explores what it means to be human in an entirely new world – a digital world. It consists of a Web site and a major FRONTLINE documentary to be broadcast on Feb. 2, 2010.

View the behind-the-scenes video below, and check out the Digital Workshops developed by Renee Hobbs and her colleagues at the Media Education Lab, in collaboration with WGBH Frontline.

NAMLE Partners With World Summit

NAMLE is proud to be a sponsor of the World Summit on Media for Children and Youth.

The Summit in Karlstad, Sweden on June 14 - 18, 2010 will host 2,000 delegates from 100 countries and feature the world's leading experts on children and media. The event will offer opportunities to network, to be part of debates, to be interactive and to be part of workshops to share your perspective, experience and expertise.

The theme for the 2010 Summit is Challenges in young people's world of communication. It will feature five strands with the following perspectives:

Communication for change
- How, from your perspective, can communication in different media support needed social change?

Children and young people's education and development
- How can media literacy and educational media make a difference?

Children and young people's digital content creation
- How can today's and tomorrow's media world gain quality from young people's digital own media content creation?
- How can young children and youth of the world help improve global understanding when creating media content?
- From the core perspectives of equity, equality, inclusion and intercultural dialogue, what happens when young people are able to digitally create media content?

Economics, policies and law
- From a child and youth perspective, what measures and steps must be taken to meet the challenges of today's media world?

Ethics and social responsibilities
- In a non-regulated global media world how, in your perspective, can quality in media for children and young people improve?

 Learn more about the conference and register today!

October is Information Literacy Awareness Month


As a participating member of the thrice-yearly meetings of the National Forum on Information Literacy in Washington, DC, NAMLE is proud to support Information Literacy Awareness Month.

In promoting the very closely allied skill of media literacy, NAMLE encourages educators to take this opportunity to learn how they can increase their efforts to help students leartn the skills they need to access, analyze, evaluate and create media.

From WhiteHouse.Gov:

Every day, we are inundated with vast amounts of information. A 24-hour news cycle and thousands of global television and radio networks, coupled with an immense array of online resources, have challenged our long-held perceptions of information management. Rather than merely possessing data, we must also learn the skills necessary to acquire, collate, and evaluate information for any situation. This new type of literacy also requires competency with communication
technologies, including computers and mobile devices that can help in our day-to-day decisionmaking. National Information Literacy Awareness Month highlights the need for all Americans to be adept in the skills necessary to effectively navigate the Information Age.
Read the President's entire proclamation on WhiteHouse.Gov

NAMLE President Participates in Launch of Knight Commission Report


NAMLE President Sherri Hope Culver was a panelist discussing "Access to Information and Skills", one of three panels conducted at the Newseum in Washington, DC as part of the release of the Knight Commission Report on the Information Needs of Communities in a Democracy. In "Informing Communities: Sustaining Democracy in the Digital Age" the Commission offers 15 policy measures to help Americans meet their local information needs.

In her remarks, Culver called for professional development to help teachers incorporate media literacy skills into every part of the curriculum. "In order to teach their students the digital and media literacy skiills for effective citizenship recommended by the Knight Commission report, teachers need to see that these skills are integral to the subjects they teach." She also emphasized that education needs are not just confined to the classroom; media literacy education is important in any education environment, including afterschool settings for both children and adults.

Two other panels addressed "Availability of Information" and "Engagement with Information and the Community". Among the participants were former FCC chairmen Reed Hundt and Michael Powell, Vivian Schiiller, CEO of National Public Radio, Ben Scott, Policy Director of Free Press, and Roberta Stevens, President-elect of the American Library Association.

The Knight Commission was organized by the Aspen Institute Communications and Society Program. See the full report at www.knightcomm.org.


Media Literacy is Finally on Congress's Radar

Is your Senator on board? Find out below.

A bill introduced in the Senate by Jay Rockefeller (D-WV) provides matching federal funds to states offering students curriculum options that integrate key 21st-century skills – including information literacy and media literacy. The bill is currently under consideration by the Senate Finance Committee.

The 21st Century Skills Incentive Fund Act (S.1029), which is co-sponsored by Olympia Snowe (R-ME) and John Kerry (D-MA), suggests several areas where states could expand their curricula to encompass 21st-century skills, such as global awareness; financial, economic, business, and entrepreneurial literacy; civic literacy; and health and wellness awareness.

According to the bill, "Students need to go beyond just learning today's academic context to develop critical thinking and problem solving skills, communications skills, creativity and innovation skills, collaboration skills, contextual learning skills, and information and media literacy skills."

If passed, the bill would appropriate $100 million a year for the U.S. Department of Education to pass on to states that have developed a comprehensive plan for implementing a statewide 21st-century skills initiative and are able to supply matching funds for their initiative. For the states that already have implemented a 21st-century skills initiative-Arizona, Iowa, Kansas, Maine, Massachusetts, New Jersey, North Carolina, South Dakota, Wisconsin, and West Virginia- passage of the bill would be an opportunity to receive financial help.

Learn more and contact your representatives in Congress!

You can find out more about S.1029 by going to the following sites:

www.opencongress.org is where you can link to the entire bill (search for S. 1029), track the progress of the bill and post comments.

www.govtrack.us is where you will find all 23 members of the Senate Finance Committee, along with photos and political affiliation.

Find contact information (addresses, phone & e-mail) for members of the U.S. Senate at www.senate.gov/general/contact_information/senators_cfm.cfm.

Information in English and Spanish on contacting members of Congress is at www.visi.com/juan/congress. 

 


IFC Sets Second Season For Media Project

The Independent Film Channel is bringing its journalism documentary series back for a second campaign, and NAMLE is joining again as a partner.

IFC Media Project is set to return on May 3 at 11 p.m. (ET/PT), with the first of five new installments, hosted by Peabody- and Emmy Award-winning correspondent Gideon Yago (CBS, MTV). This season will cover topics on how the media shapes the American worldview.

In conjunction with the series, IFC will hold town meetings in Chicago on May 21 and one in DC on May 28. Check back for further details on the town meetings.


 

NAMLE Partners with Frontline

Digital Nation: Life on the Virtual Frontier is PBS FRONTLINE's new multiplatform initiative exploring the impact of the Web and digital media on life in the 21st century.

As an outreach partner, NAMLE would like to encourage members and all who are concerned about digital media's effects on work, culture, education and more to participate in the Digital Nation web site's user-generated video intiative, live online forums and a special collection of interactive educational resources. Go to pbs.org/frontline/digitalnation.


 

NAMLE TEAMS UP WITH IFC's MEDIA PROJECT

The National Association for Media Literacy Education (NAMLE) is partnering with the Independent Film Channel on an outreach initiative called the IFC Media Project. The project aims to raise awareness about the influences shaping today's media coverage and to improve understanding of the media's role in American society by examining media from a critical, independent perspective. The multi-platform campaign will include original programming, a high profile panel discussion, a new website and a series of town hall meetings. Read more.


NAMLE Efforts Aimed at Easing Educators' Copyright Concerns

Have you found a great piece of video that drives home the point of a lesson? Are you feeling uneasy about the ‘legality' of using it? A new report issued last week aims to put to rest all the fears educators have felt for years about whether they can legitimately use video taped off the air or film clips – as well as other copyrighted material – in classroom lessons and projects. NAMLE was part of a coordinated effort by the media literacy community to develop "The Code of Best Practices in Fair Use for Media Literacy Education", which simplifies the legalities of using copyrighted material in an academic setting. The report provides a framework for using those materials in classroom activities and student projects and lays out what applications are restricted or permitted by law.

For details on the report click here


NAMLE members help to set the agenda for civic engagement through news literacy

A group of journalists, researchers, scholars, educators, teachers, administrators, policy makers and leaders of non-profit and cultural organizations gathered in Philadelphia on Oct. 23-25, 2008 for "Rebooting the News: Reconsidering an Agenda for American Civic Education." Co-hosted by Temple University’s Media Education Lab, founded by Renee Hobbs, and the Media Giraffe Project at the University of Massachusetts-Amherst, directed by Bill Densmore, the meeting was an opportunity to critically examine the relationship among media, news and U.S. public education, within the framework of news literacy.

The impetus for the conference grew out of concerns over the nation’s struggling news organizations, the abandonment by young people of traditional news sources and the implications of these developments for participatory democracy. Goals of the conference were to begin to define “news literacy,” to examine model projects and to produce a post-event report recommending promising directions for preparing young people to be informed, engaged citizens.

Unlike a traditional conference with a schedule of specific sessions, “Rebooting the News” was organized around a central question—What is news literacy? Facilitated by Stephen Silha and Peggy Holman using processes such as Open Space Technology  and World Café, the conference allowed participants to define the agenda and propose topics for discussion.

Among the approximately sixty participants were current and former NAMLE board members Frank Baker, Sherri Hope Culver, Paul Mihailidis, Duane Neil, Faith Rogow, and Karen Zill, who led discussions on the necessity of a free media for civil society (Mihailidis); the implementation of news literacy in middle school and high school (Baker); the role of media companies in advancing news literacy (Culver); and making news a non-commodity resource (Zill). In a presentation on NAMLE’s Core Principles of Media Literacy Education, Faith Rogow drew the connections between media literacy and news literacy, showing that they rest on the same definition of literacy and emphasize the same critical thinking skills.
 
In addition to participant-generated discussions, highlights of “Rebooting the News” included a pre-conference briefing by Fabrice Florin, executive director of News Trust, a social news network whose members evaluate news stories based on established principles of journalism. Howard Schneider, dean of the School of Journalism at the State University of New York at Stony Brook, Long Island, NY, presented information on the News Literacy course he teaches, and Mark Goodman, director of the Center for Scholastic Journalism at Kent State University, spoke about First Amendment issues related to high school student journalism.

Before closing the meeting, the group convened in Philadelphia developed a defining statement:
News surrounds us and as such news literacy is an essential life skill for everyone. To paraphrase Thomas Jefferson: knowledge of current issues is essential to informed citizenship in a democracy. We are concerned about the effects of media messages on children and others. Modern participatory culture makes every citizen a potential creator of news in social media, blogs, email and the web. We believe a literate citizen understands the purposes, processes and economics of news.

Therefore, it is time for American education to include the acquisition of 21st-century, critical-thinking skills for analyzing and judging the reliability of news, differentiating among facts, opinions and assertions in the media we create and distribute. News literacy standards can be research based in multiple content areas. It can be taught most effectively in cross-curricular, inquiry-based format at all grade levels. It is a necessary component for literacy in contemporary society.

The reports from various working groups are being shared on a Mediagiraffe wiki.

NAMLE celebrates “Rebooting the News” as an expansion of media literacy to an ever-broader audience and will continue to work with colleagues from the conference and with our members to promote news literacy and media literacy education throughout the U.S.


 

Media Literacy Week in St. Louis

Gateway Media Literacy Partners, Inc. (GMLP) celebrated its second successful media literacy week, Oct. 12-18, by honoring three more media literacy award winners and presenting a feature-rich media literacy week. Many thanks go to partners, Webster University, Lindenwood University, Southern Illinois University Edwardsville (SIUE), Washington University's Kemper Museum, Cooperating School Districts of Greater St. Louis, the Press Cub of Metropolitan St. Louis, Starbucks, Anne and Jack Bader, and noted media literacy educator, Frank Baker, who headlined the event!

Following acknowledgment of proclamations from the Missouri Governor, Senate, and House, as well as from the County Executive of St. Louis County, and the Mayors of St. Louis and St. Charles, GMLP's celebrated the accomplishments of the Charles Klotzer Media Literacy Award winners: educator, Douglas Russell, Pond Elementary School, Grover, Mo; journalist and KWMU public radio host, Don Marsh; and education consortium, Cooperating School Districts of Greater St. Louis.

Following opening ceremonies, Oct. 12, region-wide citizens took advantage of numerous free-and-open-to-the-public offerings, throughout the week, including a rich academic symposium, featuring selected papers of area-wide university students studying media literacy, Lindenwood U's "Video Game Nation: An Insight into Gaming Culture;" SIUE professor Dr. Gary Hicks' research presentation: "Mediated Madness: Stigma, Media and Mental Illness;" Webster's U.'s film viewing of and panel discussion on "Idiocracy: Satire or Horror?"; Washington University professor Korina Jocson's look at the cultural style of "cool" in advertising; Frank Baker's interactive workshop on teaching the role of media in the political process, his keynoter, and, finally, informal media literacy conversations at a local Starbucks!

Themed "Media Literacy: A Survival Skill," the week also saw a lively discussion between audience and panelists when GMLP and the St. Louis Press Club presented "Media Literacy and Political Media," with moderator/panelist, GMLP Media Literacy Week chair, Dr. Art Silverblatt, former Missouri Governor, Bob Holden, and Frank Baker.

A media literacy education discussion between Danish and American social studies students, originally scheduled for this week, is rescheduled for after the U.S. election. At that time, the students will interact via SKYPE and discuss the U.S. election and also talk about stereotyping in the media, discussion that had begun in January, when GMLP hosted Danish journalists and educators who were interested in meeting with GMLP to explore starting a media literacy education program in Denmark.


 

BOARD VOTES TO APPROVE NAME CHANGE!

The Board of AMLA recently voted to officially change the name of the organization to the National Association for Media Literacy Education. Our new logo was designed (and donated) by NAMLE member John Engerman of Bicameral Design.


The Board appreciates the time that many members took to provide comments during the feedback period.  The feedback was extremely helpful to the Board in making a final decision. Special thanks to the members of the Name Change/Review Committee; Brian Primack, Renee Cherow O'Leary, Robert Kubey, Cyndy Scheibe, Lynda Bergsma and Sherri Hope Culver.


Next comes the implementation phase.  Official notice of the “change-over” date will be sent to members soon.  Stay tuned for updates and information. 

Thank you for your interest in this important growth moment for media literacy education!

 


 

 

CONSIDINE WINS LEADERS IN LEARNING AWARD

Former Board Member of AMLA/NAMLE David Considine has received Cable's 2008 Leaders in Learning Award in Media LIteracy for helping to shape the field of media literacy during his distinguished 35-year career. A professor at Appalachian State University, Considine designed the first graduate degree program in the United States for media literacy, which Appalachian State University approved and implemented starting in 1999. Considine has conducted media literacy programs for parents, teachers, students, administrators, clergy and citizens in 38 states and four countries. This year, he will host "Media, Diversity and Democracy," a staff development program open to educators across the country interested in media literacy.

Considine was chosen as one of the 14 national winners in a range of categories, selected from a pool of 44 finalist applications. He models an interdisciplinary approach to media literacy that connects it to traditional and emerging state and national standards in key areas of the curriculum, including English language arts, library science, health, art and the social studies. 2008 Finalists also included former AMLA/NAMLE Board Members Elana Yonah Rosen and Art Silverblatt. Past winners of the award include former AMLA/NAMLE Board Member Frank Baker (2007), current NAMLE Board Member Liz Thoman (2006) and NAMLE members Sue Lockwood Summers (2006) and Chris Sperry (2005).

For more information: http://www.leadersinlearningawards.org/

 


KELLY MENDOZA WINS RESEARCH AWARD

AMLA Graduate Caucus member Kelly Mendoza has been selected to receive Cable in the Classroom's Media Smart Research Award for her paper "Mapping Parental Mediation and Making Connections with Media Literacy." The paper reviews recent literature on the role parents play in their children's media literacy education.

Kelly is Ph.D student at Temple University's Mass Media and Communication program. Other notable achievements include work on online media literacy game projects and media workshops for tweens and parents.

You can read "Mapping Parental Mediation and Making Connections with Media Literacy" online.

The Media Smart Research Award is given annually to emerging media literacy scholars. Last year's winner was AMLA member Mary Carney for her paper "Using Media Literacy Education for Health Promotion." For More information on CIC's Media Smart Awards visit ciconline.

 


 

NAMLE INVITED TO SUBMIT IDEAS FOR WORLD SUMMIT PROGRAM

NAMLE member, Per Lundgren, has been named Director for the World Summit on Media for Children and Youth to take place in Karlstad, Sweden in 2010. He has invited AMLA President, Lynda Bergsma to serve on the Summit Advisory Reference Group and has invited the NAMLE to provide suggestions for the conference program. From April 1 through May 25, all NAMLE members have the opportunity to submit ideas as follows:

A contribution may range from suggesting one topic, to several topics, activities and names involving your own organization or network. Program ideas from NAMLE members will be coordinated through Lynda Bergsma, who has the logon capacity to upload ideas to the Summit Website. So please send all your ideas by email to lyndabergsma@gmail.com.

This is your chance to make sure many important topics in the field of media literacy education for children and youth are considered for inclusion in the Summit program.

Here's how the World Summit 2010 is being described:

"Putting children's well-being at the heart of the media agenda, and media at the heart of children´s agenda. A world conference with opportunities for networking, debate, challenge, interactivity, and workshops to share perspective, experience and expertise."

For more information on the visions for the 2010 Summit, a video and downloadable visions flyer are available at www.wskarlstad2010.se.

 



GROUNDBREAKING THREE-YEAR STUDY PROVES QUANTIFIABLE BENEFITS OF MEDIA LITERACY EDUCATION

The Alliance for a Media Literate America and Just Think announce Conclusive Data of Significant Increases in Core Academic Skills after implementation of media literacy education programs. Read the press release at Just Think's website or read all about the MEAL project on the AMLA site and check out the numerous resources for media literacy educators.



Every day, members of NAMLE - both individuals and organizations - are hard at work, advancing the cause of media literacy education in the U.S. and around the world. We are proud to share news coverage of their efforts. If you have a press clipping about a NAMLE member, please send it to namle@namle.net.


 

Frontline Launches