March M-arketplace Feature

Introduction to Mass Communication: Media Literacy and Culture (by Stanley Baran) ($41.99 + free shipping).

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. [learn more]

Tags: higher education, Marketplace Feature, mass communication, media production, Stanley Baran

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