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The Art of Creating The Persuasive Presidential Campaign Commercial

[ 0 ] October 23, 2012 |

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The Art of Creating The Persuasive Presidential Campaign Commercial

Description

An essay on the constructed nature of Campaign 2012 political ads, with background, links to an Obama ad, deconstruction of same, and recommendations for teacher/educators.

Resource submitted by NAMLE Member Frank W. Baker

Frank W. Baker is the author of three books; his most recent “Media Literacy In the K-12 Classroom” (ISTE, 2012). Previously he wrote “Political Campaigns & Political Advertising: A Media Literacy Guide” (Greenwood, 2009). He maintains the nationally recognized Media Literacy Clearinghouse website and conducts media literacy workshops at schools and districts across the US. He is a consultant to the National Council of Teachers of English (NCTE). He can be reached at fbaker1346@aol.com.

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NAMLE Members: Do you have curricula of your own, or recommended resources you’d like to share with the greater media literacy community thorugh NAMLE.net?  We would love to post links and embedded media in the hub and attribute it to you or your organization.

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About Rhys Daunic: Rhys is a member of the NAMLE board of directors currently serving the Executive Committee as Secretary, and is chair of the Communications Committee. He is a Brooklyn based educator and consultant who integrates media literacy education into a variety of learning environments around the country. He is co-founder and director of The Media Spot, where he specializes in working with organizations, educators and students to design and implement curricula that align media literacy concepts with learning goals through 21st century forms of communication. Rhys also works with schools and non-profits to create and maintain customized online learning networks, sharing all teaching resources, production notes, articles, tutorials, and archived student productions with the educational community through themediaspot.org. Additionally, Rhys provides workshops and embedded professional development to K-12 schools throughout New York City as an educational technology consultant with Digital School Solutions (DSS). View author profile.

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