Resource Links:
Advertising and Culture (written assignment) (PDF)
Description
In this written assignment, students analyze an advertisement using some of the key questions of media literacy. They also identify the target audience for the ad, and consider the cultural values the ad communicates.
Resource submitted by NAMLE Member Tina Peterson
Lecturer, Rice University
The Resource Hub Member Benefit
The Resource Hub is a collective ‘smackdown’ of curricula and other useful links that serve, intersect and represent the broad array of stakeholders in media literacy education that comprise our membership.
NAMLE Members: Do you have curricula of your own, or recommended resources you’d like to share with the greater media literacy community thorugh NAMLE.net? We would love to post links and embedded media in the hub and attribute it to you or your organization.
Please fill out the following Google Form: http://bit.ly/NamleRec to submit your resource.
Email rdaunic@namle.net with questions.
Tags: advertising, curriculum, Higher Ed, Tina Peterson, visual literacy
Category: Resource Hub
About Rhys Daunic: Rhys is a member of the NAMLE board of directors currently serving the Executive Committee as Secretary, and is chair of the Communications Committee. He is a Brooklyn based educator and consultant who integrates media literacy education into a variety of learning environments around the country. He is co-founder and director of The Media Spot, where he specializes in working with organizations, educators and students to design and implement curricula that align media literacy concepts with learning goals through 21st century forms of communication.
Rhys also works with schools and non-profits to create and maintain customized online learning networks, sharing all teaching resources, production notes, articles, tutorials, and archived student productions with the educational community through themediaspot.org.
Additionally, Rhys provides workshops and embedded professional development to K-12 schools throughout New York City as an educational technology consultant with Digital School Solutions (DSS). View author profile.
