Media Literacy Education to Promote Health
Research and Promising K-12 and Community Applications
The NAMLE 2011 Conference includes many exciting presentations. We are pleased to bring you this keynote panel exploring the relationship between MLE and health, both personal and public.
In this general session panel, leading researchers will provide an overview of what is currently happening in this field and, most importantly, how the knowledge they have acquired from developing programs, interventions, and curricula and doing research and evaluation studies to measure outcomes, can be applied every day in classrooms and other community-based educational settings.
The panel is scheduled for Sunday, July 24 at 4:15 and will feature the following presenters and topics:
Erica Austin, PhD
- Professor and Director, Murrow Center for Media and Health Promotion
- Washington State University
Dr. Austin co-lead a research team that has collected data over five years evaluating the effects of a peer-led, media literacy curricula on adolescent knowledge and attitudes regarding sexual behavior and media portrayals of sex. She will present a compilation of results that examines the role of media literacy education in adolescents’ decision making regarding sex and discuss the applications for this type of curriculum in schools.
Yvonnes Chen, PhD
- Department of Communication
- Virginia Tech University
Tobacco prevention for adolescents in a state that has been historically and economically tied to tobacco can be a challenging task. Collaborating with a community-based organization, this media literacy project in Southwest Virginia integrated deconstruction of media, active learning, and building cognitive skills. Dr. Chen will discuss the impact of the project, as well as the mixed methods research conducted to determine the acceptability of the material and suggestions for expansion or contraction of the program in this setting.
Deborah Glik, PhD
- Professor, School of Public Health
- UCLA
Using new media tools and sensibilities, two different projects where high school youth created health related media using social media platforms will be described. In Dakar, Senegal, a peer mentoring model was used to train youth in both reproductive health issues and media production, the result being an innovative way to engage youth in the prevention of HIV/AIDS. In East Los Angeles, a peer mentoring model to teach high school youth, not only about media production, but also about nutrition, social marketing, and media advocacy, gave youth the skills to use their voices in efforts to make a healthier food environment for their community.
Brian A. Primack, MD, EdM, MS
- Assistant Professor of Medicine and Pediatrics
- University of Pittsburgh School of Medicine
The “Ad It Up” program is a computer-based version of a successful anti-tobacco program based on the principles of media literacy education and aimed at low-income, primarily African American youth in grades 9 and 10, and designed to be less difficult and less costly to implement in schools than an in-person program. Dr. Primack will discuss the pilot testing of this program focusing on not only on successes, but also challenges, including interface development, school cooperation, and evaluation issues.
Janis B. Kupersmidt, PhD
- President and Senior Research Associate
- Innovation Research & Training
- Durham, NC
“Media Detective” is a media literacy education program for 3rd-5th graders designed to prevent substance abuse. Dr. Kupersmidt will discuss a variety of applications of this program, including the effectiveness of this curriculum for substance abuse prevention among elementary school students, how it has been received by elementary school teachers, and the results of a small, but promising pilot study of media literacy training for substance use prevention with parents of elementary school children, called “Media Detective Parent Night.”
Be sure to visit our page of full session information. And register for the Conference here.
Category: 2011 Conference, Conference Updates, NAMLE Conference Blog, Presentations
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